Croatia a country at the crossroads of Central and Southeast Europe, on the Adriatic Sea. It borders Slovenia to the northwest, Hungary to the northeast, Serbia to the east, Bosnia and Herzegovina, and Montenegro to the southeast, sharing a maritime border with Italy. Its capital, Zagreb, forms one of the country’s primary subdivisions, along with twenty counties.
Tourism dominates the Croatian service sector and accounts for up to 20% of Croatian GDP. Annual tourist industry income for 2017 was estimated at €9.5 billion.
Its positive effects are felt throughout the economy of Croatia in terms of increased business volume observed in retail business, processing industry orders and summer seasonal employment.
Since the end of the Croatian War of Independence, the tourist industry has grown rapidly, recording a fourfold rise in tourist numbers, with more than 11 million tourists each year. The most numerous are tourists from Germany, Slovenia, Austria, Italy, and Poland as well as Croatia itself. Length of a tourist stay in Croatia averaged 4.9 days in 2011.
Croatia has unpolluted marine areas reflected through numerous nature reserves and 116 Blue Flag beaches. Croatia is ranked as the 18th most popular tourist destination in the world. About 15% of these visitors, or over one million per year, are involved with naturism, an industry for which Croatia is world-famous. It was also the first European country to develop commercial naturist resorts.